DIE 04/18 - Determinantes de la demanda por entradas a partidos de fútbol de primera división. El caso uruguayo para la década 2006 - 2016.
ISSN/ISBN: 2301-1963
The present paper proposes the identification of factors that have effects on the demand for uruguayan first division football tickets for matches played between august 2006 and December 2016. It uses a panel data for all the matches played on the period, based on García y Rodríguez (2002). Four models have been estimated: a linear model estimated by OLS, Between Effects, Fixed Effects and Random Effects, concluding through a Hausman test that the Fixed Effects regression is the most suitable for predicting the amount of tickets sold due to the consistency of it estimators. Between the socioeconomic variables it is observed that the unemployment rate and the average income have both a negative effect on the tickets sold, being the uruguayan football an inferior good for the period. The only sportive variable with significative effect is the amount of victories obtained by the local team in the last three matches. Other factors like the weather and the previous team’s positions are also significative.
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